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Recent Articles
In the modern world, data is king. For businesses, having a comprehensive understanding of the data available to them can be the difference between success and failure. Understanding how to use data...
Direct marketing is a powerful tool that can help businesses reach their target customers and increase sales. It’s the practice of using direct contact to promote products and services, such as...
With the growth of the digital age, marketers have turned to data science to gain an edge over competitors. Data science is a field that uses scientific methods, algorithms, and systems to extract...
What Are The Primary Data Collection Methods In Marketing Research?
The ability to collect and analyze data is essential to the success of any marketing campaign. Knowing how to effectively collect data allows marketers to learn about their customers, their needs,...
If You Collect Personal Information About Your Customers, What Should You Do?
As a business owner, it is likely that you have collected personal information from your customers. This could be anything from contact information (name, address, email address, phone number) to...
In the age of social media, companies around the world are using data collection to gain insight into their customer's behavior, preferences and interests. This data can be used to inform marketing...