Market size is an essential metric for any B2B startup, but it's often difficult to determine just how big the market is. There are a few best practices to think about before finding your target...

B2B startups are often seen as more complex than other businesses because they have fewer customers and more significant capital needs.  However, there are many similarities between B2B and...

Direct marketing is one of the most effective ways to reach your target market and can be done through email, social media ads, or even print advertisements.  A database is a collection of...

QR codes are popping up all over the place nowadays! It seems like every other day, I see them on someone's card, shirt, or email signature line.  The question of whether or not to put a QR...

Is there a difference between a marketing director and a director of marketing? The answer is yes; there are different definitions for the two titles.  Marketing directors oversee all aspects...

We know that there are many different types of sales positions in the world. When you think about it, marketing and telesales are often talked about as being very similar, and however, they have some...