Businesses track a wide range of data about their customers, ranging from basic demographic information such as age and gender to more complex data such as purchasing habits and customer preferences....
Category: Blog
Data and market research are both important tools used by many businesses to help them make decisions. It’s important to understand the differences between the two and how you can use each in your...
How do you get your message out to potential customers? You have two major options for marketing your product or service: direct marketing and advertising. The goal of both is essentially...
When it comes to marketing, there are two types of approaches that businesses can take: direct marketing and indirect marketing. While both have their own advantages and disadvantages, understanding...
Everyone is talking about data-driven marketing these days, but what does this term really mean? Data-driven marketing is a strategy that uses data to inform decisions and maximize success. It...
In this digital age, data-driven marketing is more important than ever before. With data-driven marketing, businesses can make better decisions based on insights gleaned from real-time customer data...