How Can Email Marketing Help My Business?

How Can Email Marketing Help My Business

Email marketing is one of the best ways to reach your audience. Whether you are looking for sales, revenue, or more awareness, email marketing can make it happen! 

Emails allow you to access the inbox of people who might be interested in your product or service. If you build a trustworthy relationship with them, then they will want to hear from you again and again.

Your message needs to be short, easy to understand, and provide value for the reader… also, it should include an offer and a CTA (call-to-action).

As an entrepreneur, you may be wondering how this benefits you and what you should do with your emails once they are sent out. 

Below are thirteen things that will help guide your way to successful email marketing. 

  1. Explore the featured email examples to design your template. Find someone with a unique-looking logo, background image, or unique structure for their emails which you think would be a good idea to have as a role model.
  1. Warm-up your contacts before sending them anything by sending a broadcast first! This broadcast should only include items relevant to what might interest them but not ask for any action on the part of the recipient. No selling, just informing.
  1. Personalize your emails and segment out your customer lists to know what each recipient likes and is interested in. Figure out their preferences, needs, wants, etc. Give them the solution to a problem they didn’t know they had! That personal touch will come through as genuine.
  1. Make strategic use of pictures or gifs to catch your viewer’s attention – you want them to feel like it must be worth reading more because there’s something visually interesting about it… if it grabs their attention long enough for them to click on the image link and see what it’s all about, then you’ve succeeded in at least capturing some interest from potential customers who would otherwise not have read any further. 
  1. Rewarding recipients with discounts or other incentives can help encourage them to open promotional emails from you, which will allow you to further entice them by including information about your products/services – but always to complement rather than overreach.
  1. Utilize social media integration in your marketing campaign so you can branch out from traditional customer outreach methods and include a platform other than an email inbox. For example, you could link to a video of a tutorial on how to use a product to maximize potential conversion rates for users who may be more likely to watch an online video over reading an email that they would only skim through quickly while being distracted by something else going on in their lives. 
  1. The use of a call to action button in the email has increased click rates by 114%. A call to action gives readers explicit instruction on what you want them to do next. Call-to-action buttons can be text, images, videos, or a combination of that.
  1. Hitting customers just as they’re about to leave your website with a popup that seems low-pressure and respectful. Creating the need for customers to give you their email address to take advantage of an exclusive offer or coupon code.
  1. Offer VIP coupons & deals via message, which could include freebies/bundles or percentage-off discounts offered at specific times every week (with time-sensitivity). It’s like giving away “20% off” type dollars (which usually converts much better than dollars off).
  1. Increase the level of emotion in your content by telling an evocative story about somebody who has benefited from your product or service. Email subscribers care most about solving their pain points, so they will be more amenable to believing that you can solve theirs too.
  1. Use animation in the subject line of your emails for increased click-through rates – animate three images which have some visual representation of what is being described, leading up to the clincher “click here” button.
  1. Include an unsubscribe link so people can stop receiving future emails.
  1. Keep track of how many times the email is opened. It’s worth considering altering your subject line or content to be more likely to catch someone’s eye for repeat opening. 

Furthermore, to help you identify best practices, use A/B testing in all variations of email marketing. A/B testing allows marketers to understand their customers’ behavior better when they interact with their marketing campaigns. 

A/B testing is a method where you have two versions of something and see which one performs better.

A/B testing your messages is at the heart of what some refer to as lean marketing or ‘growth hacking.’ By trying out different messages and tracking how they perform, you will know which notes work best under which circumstances. 

Email Marketing’s ‘growth hacking’ is about working with your already established customer base to learn what they prefer, then automate their preferences across the board.

Email marketing is an easy and affordable way to communicate with your customers. If you haven’t already, it might be a good time for you to start using email marketing as part of your company’s digital strategy. You can create a professional-looking message that will resonate with your customer base in no time at all! As long as the content is relevant and engaging, they’ll appreciate getting updates from their favorite brands through this medium.

Is Email Marketing Good For A Small Business?

Email marketing can be a great way to get your business noticed. There are many different ways to use email marketing for small businesses, which can help you connect with customers and keep them coming back for more. 

Not only is it good for a small business, but email marketing is also necessary for today’s marketplace. If you’re not taking advantage of this powerful tool, your competitors are! 

Studies show that email delivers one of the highest conversions rates among online marketing channels.

The key is getting people to open those emails, which means you need a good subject line and compelling copy. 

If you’re struggling with either, here are six tips for how to write effective email subject lines that will have people opening up their inboxes! 

  1. “END OF SUMMER SALE” This will resonate with US readers as we transition from summer into fall because it reminds us of the end of our summer vacation near September. It also applies to those who live in Australia, which is just transitioning out of their winter season, as well as other regions that are at or close to the equator line.
  1. Stay focused on one main idea in the subject line instead of two or three different ideas, which will make it harder for your reader to understand what you are trying to say. 
  1. Keep your copy tightly written – using short sentences with easy-to-read words and phrases – so that readers quickly get the gist of what you are trying to say without having to work too hard. 
  1. If you run out of things to put in the email body, use a bulleted list format rather than just paragraphs at the end because they’re easier for readers to scan through quickly if they don’t have time or energy left over at that point in their reading process.
  1. Grab their attention. Make them curious, make them eager to read the email, and be as concise as you can about what message your letter is conveying. Don’t waste time trying to say too much in a small space – you want them excited enough to open up the email immediately!
  1. Give a variety of emotional reactions you want them to have. Talk about different points that will resonate with people depending on where they find themselves in their day-to-day life. Include a few questions for customers so that they’re seeking out more from your company – it’ll increase sales and establish long term relationships with customers.

Email marketing is a great way to get your message out there. You can build relationships with potential customers by sending them valuable information about your company and products, encouraging repeat business in the future.

How Does Email Help Business?

Email marketing is a powerful tool for any business, and it can be used to grow your customer base, increase sales and build relationships with customers.

As an entrepreneur, you know how important it is to find new opportunities and make connections regularly. Email provides many opportunities for outreach and networking without leaving home or office.

Email is the key to customer service. All too often, people who call a business or visit its physical location receive an expensive phone call or an in-person visit from a customer service representative. A solid email strategy can achieve breaking the cycle of frustration and wasted resources.

The best companies’ emails seem to have a few common characteristics: a personal message, important info packed into small paragraphs, and plenty of links for further research.

  • A recent study found that customers who receive a response to customer service emails are three times as likely to spend more than $100 with the company on average. That means email not only increases sales and revenue, but also increases the lifetime value of the customer and allows for better insights into what they like and don’t like. 
  • Even though only 10% of customers will contact your company directly, those customers account for 50% of your bottom line. It’s vital you provide quality customer service as these interactions really do matter – especially if it’s an intensive or time-consuming interaction such as returning a faulty gadget or canceling an account. 
  • It cuts down on time, freeing it up to focus on the customer. A recent study by email industry leader Mailchimp found that 60% of consumers are more likely to return to a company’s website after receiving good service by email. 
  • Create guidelines for resolving customers’ topics faster using proven templates in the Help Center (e.g., payment issues) or search engine natural language processing (e.g., questions about shipping). That way customers can get quicker responses with less wait time or need for follow-up inquiries including updates.

You can use email to build relationships with your customers, increase customer loyalty and generate leads for your business. It’s never been easier or more cost-effective than it is today!

What Is The Purpose Of Using An Email?

An email is one of the most common forms of communication now. Emails are not just used for work but also for personal use. Whether sending out an invitation to a friend or firing off a quick note, emails play a massive role in our lives, and we can’t imagine living without them! 

The purpose of an email is to transfer information from one person to another.

Every day, hundreds of billions of emails are sent. They are used to send writings, drawings, vacation photos and tales, important stories about the daily world news, updates on local shops in our neighborhoods, information about events happening in our town or faraway places in the world.

With so many ways to communicate with others on computers and mobile devices, everyone needs to know precisely what they want their email to do before using it. For some people, an email may be strictly business-oriented, while for other people, it may be social.

The purpose of email marketing is to communicate with your customer base. You must send emails for the right reasons, at the right time, and in a way that your audience will appreciate. 

Email newsletters are an excellent way to stay connected with customers who have opted-in to receive them from your company.  

So what kind of content should you include? This depends on the type of business or industry, but there are some general best practices: keep it concise; make use of visuals like images, charts, or gifs; share exciting facts about products (e.g., “did you know?”); offer timely discounts and promotions; ask questions – this can prompt engagement and lead people back to web pages where they might convert into buyers. 

If you want to start using email for your business, reach out, and we’ll help get you started!

Conclusion

Email marketing is a powerful tool that can help you grow your business. Whether you’re just starting or have been in the game for decades, there are benefits to using an email list as one of your primary channels. It’s never too late to start sending emails, from building relationships with customers to providing them with valuable content and discounts!

Whether you’re looking for ways to increase traffic, improve brand awareness or keep people coming back for more, we can provide you with the business email contact list to help you make it happen!

Quick Answers To Frequently Asked Questions

Difference between welcome emails and personalized emails?

The most obvious difference is that personalized emails are based on the preferences of the reader, whereas welcome emails are generic templates for all readers. Personalized emails serve to cater to individual needs, whereas generic templates may meet some people’s needs but they will most likely not cover every need.

There are also technical differences between each type of email template. Welcome emails have different HTML depending on whether someone interacted with your site before, for example, they would include a user-based h1 header if that was their first point of engagement with you online. While personalized emails may include more personality targeted towards building rapport with the person reading them because their interests were taken into account in the content itself.

Can there be a social media marketing strategy without Facebook?

You likely know that social media is getting more sophisticated, but not everyone realizes just how much. Roughly 43% of marketers are comfortable with leading initiatives without being active on Facebook, and yet it still accounts for 40% of US digital marketing spend.

What is digital marketing automation?

Digital marketing automation is the use of software to automatically make changes on websites, social media profiles, and other online properties. It’s often used by companies for tasks like creating advertising campaigns.

Automation saves time by making repetitive tasks much easier than they would be otherwise. Plus, it ensures that everything is done correctly consistently so that you can focus your valuable time on other more interesting projects.

Difference between transactional emails and promotional emails?

Transactional emails are typically used to provide you with information related to your order. This may include things like an order confirmation, shipment notification, or errors that have occurred during the purchase process. Promotional emails are essentially advertisements for products sold by the company and heavily encourage their customers to make more purchases.

Transactional Emails should be sent shortly after a purchase completes- if not immediately- in order to notify the customer of how the purchase went and what stage they should expect it at. It’s also best if transactional email notifications come from someone who is visible within their company (e.g., not just some generic “noreply@companyname” email address).

Can automated emails get past the spam filters?

Yes. Every email that an automated system sends out will appear as coming from the address that the customer assigned for their account when they first signed up with us.

If you are experiencing an issue with email delivery, please ensure that the recipient, boundary server, and header are correct in your message’s headers. It is also possible to configure different rules for specific domains or IP addresses within SMTP authentication settings on your Server Configuration page so important messages may go through even if spam filters block them otherwise.

Can a marketer also be a small business owner?

Absolutely. In fact, marketing is a critical part of being a small business owner because it allows you to connect and communicate with your customers and potential customers in ways that help them understand the value of what you offer and understand how the product or service makes their lives better.

The core thing about marketers is that we’re all creative people who use creativity to be successful–and one way we do that is by mastering our marketing skills such as analyzing consumer needs (for example, knowing what problems consumers may be having), understanding where they go for information (marketspace) and how they make buying decisions (the funnel). And if your goal as a marketer is to be successful, making good advertising choices should always be your top priority.

Does direct marketing lead to inactive subscribers?

It’s possible for direct marketing to lead to inactive subscribers. The more ads or emails an individual is exposed to, the less likely it is that the text message they receive will cause them to activate.

The alternatives are running unrelated ads which look sloppy on your page, paying external companies, or simply managing it yourself by only sending emails every so often. These are all viable options that have different pros and cons. You just have to find the timing strategy that works best for your business!

Can google analytics help automated campaigns?

You bet! With Google Analytics, you can track the individual consumers who are visiting your site using particular commercial phrases.

Most people think of Google analytics as just another measurement tool. However, it also offers some great marketing potential for those looking to automate their CPC or CPCP campaigns with Google’s keyword search strings. For example, if you want to advertise on any terms relating to digital SLRs but don’t have time to do so manually every day, set up an automated campaign that targets keywords like “Nikon DSLR”, “sony digital camera”, or anything else that might appeal to your audience/potential customers and see how they convert over time!

Can a campaign monitor identify the new customer?

Yes. Companies can use machine learning to identify new customers because the machine uses previous marketing campaigns that people have seen or engaged with, along with demographic information.

Machine Learning is achieved through the combined usage of business data and artificial intelligence techniques. It’s used to make decisions based on past outcomes, which would make it easy for a company to monitor its latest marketing campaigns.

Can drip campaigns be used in content marketing?

Yes.

A drip campaign is a communication process where you start by marketing or otherwise promoting, an initial product or concept to lead customers into the funnel. This first communication usually contains something of high-interest value for an individual. If they are interested, then you continue marketing them with information that is ideally of lesser value but still engages them on some level–such as follow up emails that are sent on predetermined schedules or “drip” periods of time in which the content becomes less valuable/interesting over time–until they make a purchase decision and buy through your marketing funnel. In other words, drip campaigns help create awareness and demand for your product set by gradually giving people more reasons to buy from you rather than from someone else.

What is an AWeber marketing campaign?

An AWeber is a free service that stores your contact information and allows you to send autoresponders to those contacts.

An AWeber marketing campaign can be used with an AWeber provider to help manage leads for your small business.

Do effective emails have a higher click through rate?

Yes! You don’t need a “cute” or “creative” subject line, but you should write a personal email to the recipient.

Some tips include making your subject line short and pithy, while also having a more personalized body text. We all get tons of emails throughout the day – so make yours memorable by simply making it about them. Ask for their opinion on a new product, show them how they may benefit from something you offer at work, etc. Basically, just be their friend and have fun with it!

How do you increase brand loyalty with new subscribers?

When you invest in your subscribers, they return the investment with their loyalty. The key to building brand loyalty is to earn it. 

Finding out what kind of offers your subscribers want and giving them exactly that will drive them back more often. However, the best way to increase brand loyalty quickly is through social media advertising. Make sure that all posts are both engaging and relevant – seize opportunities for interaction on all platforms of social media marketing because this type of advertising has been shown to be most effective.

Can you do segmented campaigns with existing customers?

Yes. It’s common for customers to want to be able to share their experience with others, so do not hesitate to reach out using the customer’s social media handle or other contact information for that purpose. One advantage of segmented campaigns is that it enables an organization to find new customers within their existing demographics–which means you don’t have to throw away valuable data just because someone didn’t respond in one way or another.

Up until now, there have been limited options available when it came time to remove a client from your list. With segmented campaigns, you can retain all your old data and continue working with former clients if they are open-minded enough about being contacted based on their interests.

Do B2B marketers view the mobile device as a marketing channel?

Today, people are increasingly accessing their favorite brands via mobile – in fact, 60% of all time spent on smartphones is dedicated to apps. That’s why savvy B2B marketers are turning to mobile-optimized content strategies to engage prospects and customers at any time, anywhere.

Mobile-optimized marketing content is matched with the needs of these consumers by fitting designs for all devices into one cohesive campaign that will provide the right message in the right format across channels. This interactive approach means that instead of sending someone an email or hopping on a call when they’re working from home one day, you’ll be able to follow up just by checking your phone later that day when you’re out getting supplies at the grocery store.

Does personalization increase landing page conversion rate?

Yes.

Personalize your landing page by using interactive elements such as interactive demos or simulators, product or service videos. These constructs make a visitor’s journey more personable and enjoyable because the visibility of personalization increases a conversion rate. As long as you do not push too much marketing content or promotional messaging, then your conversion rates will increase because visitors feel that they are being taken care of through the integration of interactive features that cater to different profiles.

Do effective campaigns create loyal customers and customer retention?

Yes, enterprises should take a holistic perspective of marketing efforts, build short-term campaigns with measurable performance objectives and long-term campaigns with caliper metrics to measure the desired changes.

You need to understand your customer’s wants and needs in order to sell them what they’ll actually want (customer acquisition). Sales do not work without repeat business. Marketing is the process by which you introduce your product or service into a target market for the first time, create awareness among consumers, and persuade them to buy it now or sometime in the future.

Was this article helpful?
YesNo

Wasim Jabbar

Hi, I'm Wasim - a startup founder and proud dad of two sons. With 15 years of experience building startups, I'd like to share my secret to achieving business success - quality marketing leads. Signup today to gain access to over 52 million leads worldwide.

Recent Posts