Top 12 Subject Lines For Reconnecting Email Marketing


Without an effective subject line, your email may not even get opened. Your subject line should be persuasive and professional enough to entice your target audience to open your email and explore what you have to offer.

Here are top 12 subject lines for reconnecting email

1. What Don’t You Know About [topic]?

2. 3 Reasons You Don’t Want To Miss Our New Product Launch

3. Free: Who doesn’t love the idea of something free? 

4. Want To Know More?

5. Your Special Offer Expires In 24 Hours

6. Not To Be Missed

7. Quickly & Easily Improve Your Productivity

8. Exclusive Alert: Your Update Awaits!

9. Isn’t laughing supposed to be contagious?

10. Feeling Lost? We Can Get You Home Again

11. Loyalty Bonus Inside!

12. We have a surprise for you

1. Ask a Question – Open-ended questions can prime your reader into wanting more information. Try something like: “Do You Want To Unlock Your Full Potential?” or “Could More Money Help You Achieve Your Goals?” 

2. Use Numbers – Including numbers in your email can help set expectations for what’s inside, plus it also helps break up text which makes content easier to read quickly. For example, try something like: “12 Ways To Increase Revenue” or “3 Cost-Effective Strategies For Reaching New Markets”. 

3. Include Words That Trigger A Response – Words like discover, urgent, don’t miss out, here’s how and tips are all examples of words that will trigger responses from readers and make them curious about what you have sent them. 

4. Personalization – Using personalization within emails is a great way to create an emotional connection with someone receiving an email blast and make them feel special because you took the time to craft their message specifically for them rather than just sending a generic one off message sent at once with no personal touch whatsoever. 

5. Sense Of Urgency – Incorporating words such as now, act fast , don’t miss out , limited time offer, etc., help create a sense of urgency in emails so people don’t put off reading/responding until later (which often never happens). This technique also increases clickthrough rates drastically compared with other messages without this sense of urgency.

6. CTA Words like download now, request your copy today will urge people click on links featured prominently in emails prompting action towards whatever product or service you’re offering them.   

7. Adding adjectives such as compelling, attractive or easy can give subscribers positive feelings associated with opening up your emails further increasing chances they’ll open up future messages too.

8. Try using descriptors in place of simple nouns so instead saying “Discover How To Reduce Costs” say “Learn The Hidden Secrets Of Reducing Costs Today” 

9. Humor – Incorporating humor into emails has been found by many marketers both big & small not only increase open rates but response times significantly as well so give it a try if you think adding some light heartedness may benefit situation ! 

10. Benefits – Focus on benefits subscribers gain by engaging with content featured inside email rather than features leaving little doubt why they should click through 

11. Vaguely Worded – Subject Lines Vaguely worded subject lines where main point isn’t immediately clear can often lead recipients into clicking through find out exactly what was meant thus using curiosity pull reader deeper into messaging being presented 

12. Finally keep trying different things test results see which combinations bring better returns overall eventually come up solid plan working best industry

Crafting Subject Lines That Reignite Your Email Marketing Campaigns

As a marketer, you know that emails are one of the most cost-effective ways to reach your target audience. However, with the sheer number of emails flooding our inboxes every day, the challenge lies in crafting subject lines that stand out and entice recipients to open them.

1. Keep it concise and to the point

Your subject line should be short and sweet. Aim for no more than 50 characters, as longer subject lines are more likely to be cut off in the preview text. 

Additionally, use active verbs and avoid filler words, so your recipients know exactly what they can expect from your email. For example, instead of “Our Company Newsletter for December,” try “December Newsletter – Exclusive Deals Inside.”

2. Personalize your subject line

When it comes to email marketing, personalization is key. According to research, personalized subject lines are 26% more likely to be opened than generic ones. 

You can personalize your subject lines by adding your recipient’s name, location, or other relevant information. For example, “John, don’t miss out on our exclusive deals in Chicago.”

3. Create a sense of urgency

Creating a sense of urgency is an effective way to encourage recipients to open your emails. Adding words like “limited time offer,” “ending soon,” or “hurry” to your subject line can increase open rates by up to 22%. However, make sure that the urgency is legitimate as fake urgency can harm your credibility.

4. Use emojis strategically

Emojis can add visual interest and personality to your subject lines, making them more noticeable in a crowded inbox. However, use them sparingly, and only if they’re appropriate for your brand and audience. Additionally, test your emojis to ensure they’re rendering correctly across email clients.

5. A/B test different subject lines

Finally, to make sure you’re sending emails with the most effective subject lines, test multiple options. Split your email list into two groups and send different subject lines to each group. Then measure which one performs better and use that subject line for the rest of your campaign.

How To Use Urgency And Scarcity In Your Subject Lines To Motivate Action

Using urgency and scarcity in your subject lines can create a sense of FOMO (fear of missing out) that motivates your subscribers to take action.

1. Subject Lines with Urgency

Subject lines that include urgency create a sense of importance and prompt your subscribers to act quickly. This prompts your subscribers to take immediate action before the opportunity passes them by. There are several ways to create urgency in your subject lines, such as:

– Deadlines: Adding a deadline to your subject line creates a sense of urgency and compels your subscribers to act fast.

– Time-sensitive deals: Offering a time-sensitive deal creates a sense of urgency and encourages your subscribers to take action immediately.

2. Subject Lines with Scarcity

Subject lines that create a sense of scarcity informs your subscribers that the opportunity to act is limited. Scarcity prompts your subscribers to take action before the opportunity is gone for good. There are several ways to create scarcity in your subject lines, such as:

– Limited time deals: Offering a limited-time deal is a great way to create scarcity and encourage your subscribers to act now.

– Limited availability: If you have a product or service with limited availability, you can create a sense of scarcity by highlighting the availability limit in your subject line.

3. Use Power Words

Using power words helps you create a more engaging subject line. Power words are known for their ability to evoke emotion, getting subscribers to take action. To add power words to your subject lines, use words such as:

– Exclusive offer

– Free

– Limited time only

– Don’t miss out

– One-time offer

– Last chance

Optimizing Subject Lines For Mobile Devices And Smaller Screens

A subject line is the first thing a recipient sees, and therefore it plays a significant role in whether your email gets opened or not. 

1. Keep it Short and Sweet:

A subject line that is too long will not only appear truncated on mobile devices but also lose its effectiveness. Therefore, it’s best to keep your subject lines short and sweet. A study by Litmus found that subject lines with six to ten words had the highest open rates. So, next time you’re crafting a subject line, aim for ten words or less.

2. Use Emojis Carefully:

Emojis add a fun and playful touch to subject lines, making them more appealing to receivers. However, it’s important to choose them carefully as not all devices support emojis, and they may appear differently across various email clients. Therefore, use emojis sparingly and test their compatibility across email clients before adopting them.

3. Prioritize Clarity over Creativity:

While it’s essential to be creative with your subject lines, maintaining clarity should not be compromised. A clear and concise subject line tells the reader what to expect in the email and why they should open it. Avoid using puns or jargon-heavy language that may confuse the receiver.

4. Personalize Your Subject Lines:

Personalising subject lines can increase open rates by 26%, according to Experian. Use the receiver’s name or mention their location in the subject line to grab their attention. However, don’t overdo it by including too much personal information, as this may seem invasive and reduce the chances of your email being opened.

5. Test and Modify:

Best practices for optimizing subject lines for mobile devices and smaller screens are not universal. Each business has a unique target audience and should test different methods to determine what works best for them. Use A/B testing to try out various subject lines and see which ones drive the highest open rates. Continuously modify and improve your subject lines based on the data collected.

Segmenting Your Email List And Tailoring Subject Lines For Maximum Impact

Let us now explore how segmenting your list and crafting subject lines can increase your email marketing engagement rates.

1. Segmentation:

Segmenting your email list means dividing your subscriber list into different groups based on demographics, behavior, or other criteria. This allows you to create targeted email campaigns that are more relevant to each specific audience. For example, you might segment your list by location, industry, or past purchases.

Segmentation helps you tailor your messaging and offers to better fit the needs of each subscriber group. This not only increases the relevance of your emails but also helps improve open and click-through rates.

2. Personalization:

Personalization goes hand-in-hand with segmentation. Once you’ve segmented your list, you can create personalized campaigns based on each group’s unique characteristics.

Personalization can include addressing the recipient by name, sending recommendations based on past purchases, or targeting based on past behavior. This helps make your email campaigns more relevant and tailored to each subscriber’s specific interests.

3. Subject lines:

A good subject line is crucial to increasing open rates. It’s the first impression that your email makes, and often determines whether or not the recipient will even open it. Crafting an effective subject line can be challenging, but it’s essential to getting your emails noticed in a crowded inbox.

Your subject line should be clear and concise, and it should give your subscribers a reason to open your email. Use action-oriented language, personalize when possible, and consider using emojis to draw attention to your message.

4. Testing and Analysis:

Once you’ve segmented your list and created targeted campaigns with strong subject lines, it’s essential to test and analyze your results. Use a/B testing to compare different subject lines, messaging, and offers to see which ones perform best.

Track your results, and pay attention to metrics like open rates, click-throughs, and conversion rates. Use this data to refine your strategies, especially when it comes to crafting effective subject lines.

Using Questions In Subject Lines To Increase Engagement And Drive Responses

One strategy that has proven to be effective is using questions in subject lines to drive engagement and responses. Asking a question can pique curiosity, create urgency, and encourage readers to take action.

1. Grab attention with a compelling question

The human mind is wired to respond to questions. According to research, questions stimulate the brain and trigger a response. 

When you ask a question in your subject line, you get your reader’s attention and create a sense of anticipation. The key is to make the question relevant and compelling. Your question should align with the subject of your email and spark curiosity. 

For example, “Are you making these costly Facebook ad mistakes?” is a question that catches attention and prompts readers to click through.

2. Create urgency with a deadline.

Using a question in subject lines can also create a sense of urgency. By adding a deadline or timeframe to your question, you can encourage subscribers to take action quickly. For example, “Want to save 50% on your next purchase? Time is running out!” not only asks a question but also creates a sense of FOMO (fear of missing out) that encourages readers to act promptly.

3. Make it personal and relevant

One of the most important aspects of email marketing is personalization. By using the subscriber’s name, location, or other personal details, you can increase the likelihood of engagement. The same is true for questions in subject lines. 

By making your question personal and relevant, you can increase engagement and drive responses. For example, “Are you ready to take your Texas BBQ game to the next level?” is a subject line that speaks directly to subscribers in Texas who are interested in BBQ.

4. Experiment with different types of questions

There are many different types of questions that you can use in your subject lines. Some questions are direct and straightforward, while others are more cryptic or thought-provoking. Depending on your audience and message, different types of questions may work better than others. 

For example, a question like “What’s your favorite way to relax after a long day?” can create a conversational tone and prompt readers to share their thoughts.

5. Test and optimize your subject lines

As with all aspects of email marketing, testing and optimization are key to success. When using questions in subject lines, it’s important to track performance and make adjustments based on data. By analyzing open rates, click-through rates, and conversion rates, you can determine which types of questions are most effective for your audience. 

You can also experiment with different lengths, punctuation, and wording to optimize your subject lines for maximum engagement.

Addressing Common Pain Points And Challenges In Subject Lines To Resonate With Subscribers

Crafting an effective email subject line can be a daunting task. It is difficult to balance brevity and clarity, while also captivating the reader’s attention. 

There are a lot of mistakes that can be made, and it is not always easy to know which approach or tactic will resonate best with your audience.

Pain Point 1: Being Too Vague

One of the most common mistakes made when crafting subject lines is being too vague. This happens when the subject line is too general or ambiguous, and does not clearly convey what the email is about. 

For example, a subject line like “Company Update” does not give the reader any idea of what to expect in the email. A better approach would be to focus on a specific aspect of the update, such as “New Product Release” or “Upcoming Event Announcement.”

Pain Point 2: Being Too Pushy

Another common pain point is being too pushy in your subject lines. This happens when the subject line is too salesy or promotional, which can put off some subscribers. Phrases such as “Buy Now” or “Limited Time Offer” can be seen as pushy, and may result in the email being ignored or even marked as spam. 

Instead, focus on the value of what you are trying to promote. For example, “Learn How to Save Money on Your Next Purchase” or “Exclusive Tips for Better Productivity.”

Pain Point 3: Being Too Clickbaity

While you want your subject line to be attention-grabbing, being too clickbaity can do more harm than good. This happens when the subject line is sensationalized or sensationalizes the content inside the email. For example, a subject line like “You won’t believe what we’ve got in store for you!” may attract some clicks, but may also disappoint those who expected something different or more exciting than what is actually delivered. 

Instead, focus on being honest and straightforward. For example, “Get 20% off Your Next Order” or “5 Expert Tips for Improving Your Social Media Strategy.”

Pain Point 4: Being Too Lengthy

Another common challenge when it comes to subject lines is being too lengthy. While you want to provide enough information to entice subscribers, too much can be overwhelming and may result in the email being ignored or not even opened. A good rule of thumb is to keep subject lines around 50 characters or less. 

This forces you to be concise and clear about what the email is about. For example, “New Fall Collection Now Available” or “Join Us for Our Annual Conference.”

How To Use Social Proof In Subject Lines To Build Trust And Credibility

One effective strategy to increase your email open rates is to use social proof in your subject lines. Social proof pertains to the onlooker’s reliance on the opinions of others to validate their decision-making. 

In other words, when people see that others have taken action, they are more likely to follow suit. Applying social proof in email subject lines can boost your brand’s credibility and encourage more opens and clicks.

1. Case Studies and Testimonials

Incorporating case studies and testimonials in your email subject lines can pique curiosity and encourage more open rates. It provides readers with a glimpse of the positive impact that your product or service has done to your previous clients or customers. 

You can do this by using phrases like “See How Their Business Has Transformed” or “Real Results from Our Clients”. Keeping your message concise while highlighting the success of your clients improves your open rates and makes readers more interested in your offerings.

2. Subscriber Count

Another powerful tool in building social proof in email subject lines is by emphasizing the number of subscribers you have. Indicating to people that others are benefiting from your products or services can improve your brand’s authority and presence. 

For example, you can use the phrase “Join Over 100,000 Subscribers” or “Join the Thousands of Successful Entrepreneurs Using Our Product”.

3. Influencer Collaboration

Partnerships with industry-leading influencers or experts can significantly enhance your brand’s exposure and social proof. Collaborating with authorities in your industry and recognizing their endorsement in your email subject line can attract readers who trust their credibility. 

You can use phrases like “As Recommended by [Influencer’s Name]” or “As seen on [Influencer’s name]”. Collaborations like these can increase your brand’s outreach, making your audience think that they’re making the right choice.

4. User-Generated Content

Integrating user-generated content, such as customer reviews and ratings, can amp up your email subject line effectiveness. Curating user-generated content provides social proof that people are interested in your brand and product. 

Encourage people to leave reviews and integrate genuine and compelling feedback in your subject lines to build trust and credibility. You can use phrases like “Our 5 Star Product Review” or “What our customers say about us”.

5. Personalization and Emotion

Adding personalization and emotion in your subject lines can increase connection and engagement with your readers. People are more likely to engage with emails that resonate with their emotions. 

One of the most effective ways to do this is by implementing FOMO (Fear Of Missing Out). For example, you can use phrases like “You’re In For A Treat” or “You Don’t Want to Miss This”.


Creating the perfect subject line for reconnecting email marketing is not always an easy task. However, using these tips, it should be easier to craft effective and engaging lines that help you to get your message across and keep your customers engaged. Try experimenting with different formats and topics until you find what works best for your business. 

Most importantly, put extra effort into creating a captivating subject line that makes customers excited to open each email you send. It’s important to remember too that testing is key- so give different ideas a try, track how successful they are, and adjust your strategy accordingly.


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Wasim Jabbar

Hi, I'm Wasim. Startup founder and proud dad of two sons. I've built startups for 15 years and decided to use this blog to share my management and marketing insights with you.

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