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Recent Articles
Whether you’re a startup or an established player in the tech industry, B2B marketing is essential to your success. After all, without customers, you don’t have a business. But what exactly is...
Why Are Top Managers Often Reluctant To Provide Budgets For Social Media Marketing?
It's no secret that social media marketing can be a powerful tool for businesses of all sizes. But despite its well-documented advantages, many top managers are still reluctant to provide budgets for...
When it comes to B2B marketing, one of the most important decisions you can make is how you divide your market. After all, if you don't properly divide your market, you run the risk of either (a) not...
Business-to-business (B2B) markets are beneficial because they offer a way for companies to specialize. By focusing on one area, a company can provide a product or service that is high quality and in...
In order for businesses to succeed in the digital age, it is essential for them to have an eCommerce site. For business-to-business (B2B) companies, there are certain features that are critical for...
The business-to-business (B2B) model is one in which businesses operate as suppliers to other businesses. In a B2B model, businesses sell products or services to other companies that either use them...