In my journey through the corridors of various organizations, I've seen a transformative concept take root — workplace enablement. It's a buzzword that's gaining momentum, and for good reason....
Category: Sales Intent
As the business landscape becomes increasingly competitive, the C-suite's involvement in sales enablement marks a seismic shift in how sales strategies are crafted and executed. This...
Firmographics, a cousin of demographics, is a powerful tool that enables businesses to gain a deeper understanding of their ideal customer profile. But how does firmographics work, and why is it...
While firmographic data has been a go-to tool for Account-Based Marketing strategies, technographic data has emerged as a powerful complement. But how do these two types of data differ, and how can...
In the world of marketing, understanding your target audience is paramount. While demographics have long been a cornerstone of market segmentation, the rise of B2B marketing has ushered in the era of...
In the realm of sales strategy and execution, Sales Enablement and Customer Relationship Management (CRM) are two indispensable tools that often intersect but serve distinct purposes. To navigate the...