Should You Put A QR Code In A Business Email?

Should you put a QR code in a business email

QR codes are popping up all over the place nowadays! It seems like every other day, I see them on someone’s card, shirt, or email signature line. 

The question of whether or not to put a QR code in your business email is one that many marketers have been struggling with recently. 

Thoroughly thinking through all the effects and ramifications is critical before implementing a QR code in a business email.

QR codes are becoming more popular with consumers and marketers alike as smartphones quickly scan them. However, there are some risks associated with including them in every email, such as the possibility that recipients won’t know how to check it (and thus never see whatever content was included).

But if used correctly, QR codes could offer a new way for customers to engage with businesses through their emails!

As most business emails are opened on the recipient’s desktop computer, it becomes apparent that the QR code can help get your link onto their mobile. For example, you add a link to your business Facebook page requesting the recipient to scan and like your page. 

Give the recipient an incentive to scan your QR code in your business email. Get them to engage with your social media accounts. The benefit to that is it gives your customer a familiar platform to engage your business. 

A QR code in an email is a low-cost and easy way to get customers to link back to your online business. It connects the customer with their device, and it can give you valuable insights into how they’re interacting with your email.

When used in conjunction with email marketing messages, a QR code is an effective way of increasing ROI and CTR.

The QR code is usually in the subject line or near a company’s URL so that the customer comes across it without any prior knowledge. 

Examples include: 

  • A person who is interested in golf may scan your code if they see that you are hosting a golf tournament. 
  • A person who is curious about an incentive will scan this if they see it in your email.

What Are The Benefits Of Adding QR Codes To Emails?

QR codes are a great way to keep your campaign exciting and engaging for your audience. Adding them to your emails can be an easy way to make sure that people take the time to read through all of the information you want them to know about your product or service. 

The following will walk you through three ways QR codes can help with email marketing, as well as some tips on how best to use these tools to get the most out of them!

  1. They are faster than a barcode.

A quick response code (QR) is a type of barcode that allows for fast scanning. It can be used in email marketing to encode more information about an offer or content that would otherwise fit in the text message format so that the user has time to review it at their convenience and take appropriate action. 

Custom web pages, coupon codes, SMS links, business cards, mobile phone interactive advertising campaigns, and print advertising are the most commonly used.

Having QR codes is very beneficial because you can easily send information across different devices without wasting too much of your valuable time.

  1. QR codes are a revolutionary technology. 

With many practical applications in the field of business and marketing. For example, when one scans a QR code, it goes to the corresponding company website. They can also link to videos that can be watched on Youtube or uploaded to other sites such as Vimeo. 

This content can help motivate potential customers to decide what they want to buy from your company and how this product will make their lives easier or better, thus leading them to become committed consumers. 

Companies such as yours need to stay ahead of the curve by experimenting with technologies like QR codes. If they’re more technologically advanced than your competition, you’re more likely to win over those interested customers who may defect over.

  1. Finally, a QR code gives you an opportunity to connect with someone who may normally never interact with your company.

A QR code can be scanned by anyone using a smartphone, which means you are opening the door to the easiest way for them to connect with your business. 

That said, don’t expect any magic from it because people will have plenty of reasons not to scan your QR code – but those only apply if they need something from you and know what it is they’re supposed to do when checking in every other instance on this planet. Your goal should be converting those not-sure-what-to-do customers into engaged customers instead.

Should I Have A QR Code For My Business?

The world is changing, and we are all being pulled in many directions. We have to keep up with the latest technology that will help our businesses grow, or they will fall behind. Mobile marketing has been an excellent way for companies to stay connected with their customers on the go, but now they can do it even better by using QR codes. So should you have a QR code for your business? Let’s find out!

QR codes are one of the newest ways marketers can connect with potential consumers and make sales right from their phones. But is it worth it? Should I get a QR Code for my business?

This answer will largely depend on your business model. If you’re a product-based company, then yeah, you should have a QR code to track who buys what and when. 

Maybe especially when that person is buying something she would otherwise not find at a store like Target or Best Buy. That’s simple supply chain management. 

It may be enough to have the URL in the ad or press release, though don’t skip adding either one, because people are surfing less by typing URLs into their browser these days and instead of following along with smartphone links in ads as they get sent around email or Facebook feeds, the same people search Google, Bing & Yahoo! 

If you’re looking to generate a QR code for your own business, there are tons of available services that can help! 

There’s an online service called with codes that helps people create their QR code, and they also have a point-and-click feature which makes things much simpler for people who don’t know how to edit PDFs or images. 

The easiest way is to use Adobe Acrobat X Pro and correct any errors the program generates before saving it as a pdf file with no changes (no right-click/save as).

QR codes prove pretty helpful, especially if you want more visitors coming through social media, for example.

How Do I Create My Own Business QR Code For Marketing?

If you’re looking for a way to market your business and get more customers, then you may want to consider creating your QR Code. Companies have used the symbol in the past to increase their customer base and brand awareness. 

You can generate a business QR code with a few simple steps. Here are quick instructions to get you started:

  • Sign up for Google Adwords Express and create your own account in the “pay per click” program at  
  • Set up your ads according to what type of marketing campaign you want.
  • Go to Google’s URL builder (URL’s are shortened web addresses that people use to access websites) and paste your desired website URL into the corresponding spaces provided. 
  • Then enter “QRcode” as one of the extensions, which will automatically generate an image code from all letters included in the URL including “QR”.

How Do I Increase The Size Of My QR Code?

Is your QR code too small? Do you want to make it bigger? Here are some tips on how to increase the size of your QR code. 

You can distort the QR code to increase its size, but be aware that this will make reading the QR code more complex.

The best method would be using a third-party program like Photoshop or Paint (in Windows). To do this, follow these steps: 

  1. Open your QR Code file.
  1. Right-click on the “Background” layer and select “Create Clipping Mask”. This will hide both layers that you have underneath the Background and flatten them together so that they work as one layer – Background.png 
  1. Add another new blank layer above all the other layers called “background”.
  1. When you’re done simply “save for web” the photo as a PNG-24 in your preferred size and bask in your creation!

The problem with increasing a QR Code size is that more errors occur in reading it as it becomes too large. 

For larger sizes, an unfathomable number of codes will be scanned before locating the correct one. 

If you don’t want any errors found with a meager percentage rate, then use a minor QR Code and design your page accordingly by compressing pictures and other features to fit within the small code’s field of visibility.

What Is Better Than A QR Code For Business?

NFC, or Near Field Communication, is an alternative to QR codes written on and read by most smartphones. The idea behind them is to help people make payments with their phones without using credit cards by tapping their Phone in front of a sensor for a couple of seconds. You’ve probably seen these in movies before; now it’s time you experience them for yourself!

Advertisements are far less annoying than someone following you around all day asking if you want fries with that shake, and also don’t forget they have nuts! Now folks can talk the whole day about how great this new company is because they’re not shouting at customers from signs. NFC means no more gotcha marketing gimmicks like billboards and video.

Near Field Communication (NFC) is the technology that lets two electronic devices communicate when within a few centimeters of each other. RFID tags are often used to identify and track other items besides NFC-enabled phones.

There is no way for an NFC-enabled phone to “talk” another device into doing your bidding. Still, most mobile operating systems like iOS, Android, or Windows Phone allow third-party apps to use NFC in various ways, like triggering events based on short-range communication. For example, you can use Android’s TagWriter app or Windows 8’s Tap+Send app to exchange contact information with someone nearby by tapping their phones together; there’s no need for anything resembling talking when you’ve got smartphones!

Should I Use A QR Code In A Business Invoice?

The question of whether to use QR codes in invoices and other documents is a balancing act.

Many businesses are taking advantage of the ease with which customers can track, monitor, and verify the purchase order at any time simply by scanning a QR code on an invoice. 

Of course, you must consider that some people will need assistance from their employees if they want to go through this process. So do consider the possibility that not all your clients have access to smartphones and data plans before implementing this procedure. 

Also, make sure you don’t require them to carry a separate device to scan your logo image or QR code, as this will probably discourage customers from completing the process.

Is QR Code Mandatory For B2B Invoices In The UK?

No, it is not mandatory for B2B invoices in the UK. 

A QR code on a UK invoice is not mandatory but is often used for qualitative reasons. Businesses find that they get increased accuracy of data input by scanning the code and entering the information on their business software. 

It can also indicate that your company cares about staying current with trends in technology like texting from customers’ phones to complete transactions or incorporating software features like adding Q&A into an online purchase process. 

For every type of decision a business makes, it’s essential to carefully think through the benefits and drawbacks – there are pros and cons to everything. Ask yourselves before deciding whether or not putting a QR code on your invoices is worth it.

Is QR Code Mandatory For B2B Invoices In The US?

The only mandatory attachment to a B2B Invoice in the US is the Electronic Data Interchange (EDI) formatting document.

More than anything, this demands that the invoices be in English. It also specifies a particular layout and code for invoice content; QR codes are not mentioned anywhere in these regulations. 

If you want a QR code on your invoice, that’s fine! But it will not be required by law unless you’re getting reimbursement from Medicare or Medicaid, and they need it when you apply for benefits from them. 

However, there are some advantages to using QR Codes over paper tags as an alternative way of tracking data inputted onto an invoice and providing security features by different level permissions.


The benefits of QR codes in business emails are clear. But it all comes down to how the code is used and what you intend to achieve with that use. 

Suppose your goal is simply a one-time transaction. In that case, adding an email QR code might not be the best idea since there are no follow-up or additional content marketing opportunities once a customer has taken action on their initial curiosity about your product or service. 

However, if you plan on using this as a way to create brand awareness and continue connecting customers to other areas of your website where they can learn more about your company, add another call-to-action button like “Learn More” after the scan button, so people don’t just leave without seeing any other information from you.


A static QR code is a regular 2-dimensional code with no animation, which must be scanned. A static QR Code can’t store more than the information in a barcode.

A dynamic QR code is a form of QR code that changes with the content. Unlike static text or data, dynamic text or data can change with time. Active Q codes are also called “time-sensitive information.” Dynamic information in a QR code includes anything ranging from the date and time to website URL’s which change when scanned.

A digital business card is an account or link that offers visitors free information about you. A digital business card is typically just a URL, with the URLs being public, so anyone who has it can be visited without any authentication.

Personal QR Code is a new technology that’s now popular in Japan and Korea. The secret unique QR code, imprinted on each company employee’s business card or promotional item, links to social media accounts, links to a landing page, video clips, customer testimonials, picture galleries, and more – all without any typing needed by recipients.

A QR code generator, which is also known as a QR code creator, is the application that generates a unique QR code. You can scan QR codes with a QR scanner within a mobile device to provide specific information. You can use such an app for your website or advertising campaign to offer text-only URLs or link directly to high-resolution images on the webpage.

Augmented reality is a form of interactive virtual reality where objects and sounds are “augmented” digitally to appear as if they are located in the real world.

Direct mail marketing is the process of sending advertisements or information through postal mail to a potential customer. A marketer can use direct mail marketing as part of their marketing efforts to reach their target market. Using a QR code generator, it’s common for QR code usage on marketing materials. You can use a free QR code generator for your offline marketing and QR code campaign.

A QR code reader is a tool that can scan the QR code and retrieve information from it. Smartphone users can download a QR code scanner or QR code reader from any app store, and marketers will add QR codes so makes it easy for a smartphone camera to read. Custom QR code usage is popular with Twitter users, and a QR reader can be helpful with a Paypal app.

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Wasim Jabbar

Hi, I'm Wasim - a startup founder and proud dad of two sons. With 15 years of experience building startups, I'd like to share my secret to achieving business success - quality marketing leads. Signup today to gain access to over 52 million leads worldwide.

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