Is Every New Business A Startup?


Many entrepreneurs wonder when to call their business a startup. They don’t want to be seen as an amateur, but they also don’t want to give up the flexibility of being an entrepreneur. It’s common for new businesses not to consider themselves startups because they are not running on venture capital or have high growth expectations. 

Every startup is a new business, but not every new business is a startup. A startup is a new business that relies on innovation and risk-taking to develop a novel product or service. 

A company may not be a startup because it has been around for years without being innovative, simply relying on established products and services to bring in reliable profits. 

You can’t have one without the other – a small startup isn’t yet an established business. At the same time, an old-school firm like Sears could still innovate by launching Shop Your Way (a reward program) or becoming one of the first brick-and-mortar stores to offer same-day delivery instead of always offering next-day delivery only.

It’s tempting to think that every new business is a startup. However, this isn’t true because startups are businesses with specific characteristics, including high growth potential, the fast pace of innovation, and minimal funds available for investment.

Startups are new or small businesses that see the potential to expand and possibly become something big.

It can be defined as an organizational structure consisting of founders with a specific idea to change the status quo, constrained by resources. Defined within three points:

  1. A startup is a “web startup” – a company that builds products and services primarily for the web but also for mobile devices. 
  1. Startups are young companies talking about their idea or service to sell it either to wished organizations or venture capitalists. They try not just one thing but many things, want fast growth, and want multiple organizations to use their products/services.
  1. A startup enables you with an idea in your head that needs capital investment from external investors for it successfully hit the ground running. Usually, this bears fruit when people consider this failure less a case study and more of a disastrous occurrence because 50% of all startups fail within the first 18 months.

If you want to be considered a proper startup and strive for rapid growth in the digital economy, you must start with your online marketing strategy from day one of your company’s inception.

What Is Considered A Startup Company?

The term “startup” includes new and innovative companies, but it may also include companies that seem like established giants in their field.

Some people use the word “startup” to refer to a new and innovative business, while others think of startups as an unconventional way of doing things. 

A startup company creates some new product or service, markets the item(s), and provides a way to purchase it. They often operate by an “open innovation” model, open to suggestions from users and service providers.

A startup is a company that has seen either limited success or currently runs with methods and policies that would be considered unconventional in entrepreneurship. 

Typically they are small and start out using few or no traditional “business techniques,” such as sitting down to determine what kind of product it should create, who its target market will be, and how it would ship the said product. 

Instead, the entrepreneurs usually jump right in, building their business by following intuition paired with feedback from people they meet along the way (typically friends-or-family-investors). 

Lean management is an idea closely affiliated with startups, studying what happens when organizations begin doing something new without putting too much thought into how to do it properly first.

People who start startups are often called founders. They want to develop their idea into something big enough to be attractive for large companies, venture capital firms, angel investors, strategic business partners, trade unions, and worker cooperatives. 

There are three types of startup funding models:

  1. The innovator startup model works with minimal outside funding or investment on the premise that an entrepreneur will only innovate within his specialty if he retains all current rights to develop them commercially.
  1. The Catch-up Model includes outside investors by which the investor receives upfront cash against future earnings, usually on a specific platform or service early-stage prototype.
  1. The startup Funding Model is the mechanism for how investors to fund startups. Startup Financing is usually classified as Angel or Venture Capital Financing, but often there are other funding sources utilized by startups. Some people call this “bootstrapping” because it’s possible to take no investment and maybe even profit over time. But usually, investors expect a return on their investments in the form of future profits (or an Exit).

A startup company is a business that has been in operation for less than five years. One or more investors usually fund them. The investor(s) may provide the capital to start and grow the company, expecting to make money when it goes public (IPO). 

Investors have varying degrees of control over how the company operates. For instance, some startups give their founders complete autonomy, while others require board approval before making significant decisions.

Difference Between Startup And Business

Many believe the difference between a startup and a business is partly about whether you have an exit plan or not, but there are also other factors.

First off, as soon as you start pursuing an idea with mass global appeal, without having any good options to monetize from it at this point in your existence, you become a startup.

  • The startup is the process of starting an organization, institution, or company with risked capital to exploit new opportunities. 

A business can be categorized as either large corporations (such as Apple), small, family-owned enterprises (such as corner bodega), and nonprofits (such as a food pantry). The size of a business does not define whether it is a startup.

A business typically provides goods or services that generate revenue through traditional, proven strategies such as: 

  1. Retail Sales: A retail store operates primarily to make a profit by selling products to consumers. 
  1. Wholesale Trade: A wholesale dealer primarily carries inventory supplied by manufacturers or producers for resale to other businesses, then resells the same products to individuals who may be end-users-businesses like retailers and restaurants).

Startups are usually smaller and newer than established businesses, which means they do not have much infrastructure. 

This can be advantageous in some respects because there is less for the company to keep up with and it is easier to blow out of the water. 

They also often face fewer constraints on resources, but this may pose a problem when scaling up their business while respecting ethical norms and environmental conservation.

Startups can grow really quickly due to their lower amount of previous penalties and risk-taking. A startup’s size doesn’t define how successful it will be – its success depends more on how it operates collaboratively with others vs. its size or age.

The goal of a startup is to create something new. A business usually has more stability and experience, but the two are not mutually exclusive.

Types Of Startups

It’s never been easier to start a business. In an age of self-publishing and social media, all you need is a laptop and some motivation. But how do you know what type of startup to pursue? 

Here are the most common types of startups: 

  1. concept-driven startups – these startups focus on high growth potential and innovation, or at least the perception of innovation. Products like Google and Facebook come to mind as good examples as they try to define new markets and possibilities for success (although not all such companies are successful). 
  1. Low risk/high reward startups focus on having a proven business model with lower growth potential but where success is more likely due to their hard work, propensity for execution, competitive analyses, etc. You can think of them as tried-and-true businesses without too much “swag” about their offerings, often with existing cash flows that promote sustainability. 
  1. A higher capital investment – which requires a lot more investors or incubators before revenue can be generated that will finance further growth.
  1. An end product – with a very broad market attached to it such as Ford automobiles where Ford dictates prices and marketing programs to sell cars at different stores nationwide.

Three sources of startup funding:

  1. Angel (or seed) Investor – the monetary contributions and fundraising expertise of an investor who has already been successful in their own business.
  1. Medium Angel – An angel investor that is not so wealthy but still seeks to find new startups and increase the odds of success through his/her prior knowledge, connections, and skills.
  1. The Crowd – The average personal such as friends, family members, clients for consulting work, etc. This group can contribute small amounts that may add up to a lot if enough people contribute while everyone chips in with what they know or have on hand. Seedhubs were designed to also fulfill this need. 

The different types of startups all have their own set of challenges. There are a lot of considerations to make before starting your business, and learning more about the different types will help you decide what type is best for you.

Types Of Tech Startups

Technology has been changing the world for decades, and now it’s your turn to get in on the ground floor.

It’s essential to know the different types of startups you can start to choose one that will work best for your needs. There are many kinds of tech startups, but some common ones include:

  1. One-time Purchase: This type of startup sells a once-off product – for example, the latest media player. Examples include Apple and Sony.
  1. Recurring Purchase: This type of startup offers products or services that customers buy each month, like Netflix or Internet service provider (ISP). Current examples include Spotify and Microsoft’s Office 365. 
  1. Premium Service: These startups offer products and/or services with additional perks; these startups often charge for these perks plus the normal price of the product or service. A popular example is Facebook, where users can pay to promote their posts higher up in their followers’ feeds than usual as well as remove ads from the page altogether.

Two types of tech industry startups:

  1. A more systematic way of running a business. It’s an approach that relies on complex, data-driven analysis and careful planning to select the appropriate product or service, understand what it will take to launch it successfully, measure the performance of the startup (including both bottom-line sales numbers and impressions), make adjustments when results differ from expectations and repeat the process for future projects.
  1. An innovative venture in technology that starts with a new commercial project or idea with little experience in implementing their efforts. The goal is often not on profitability but simply on novel technological exploration that leads to testing theories of operation using experimental products or services while exploring market feasibility that later leads to full-scale commercialization if successful.

It’s often considered more accessible overall to find success when you follow this overall opinion of what makes a good tech startup business plan model – by limiting who your prospective competitors are by identifying niche markets early on in the process. 

Types Of Startups Unicorn

A startup unicorn is a technology company valued at more than one billion US dollars. More recent use of the term describes companies with solid revenue growth and high valuation compared to earlier-stage companies. 

In some cases, these startups eventually expand and grow into mature, established companies that are no longer considered “unicorns.” 

The term also refers to a business venture that sees continual or near-constant market expansion and dominance for a given product or service – all without incurring any organizational costs significantly greater than those of its competitors. Such firms tend to attain massive market valuations based on operational inefficiencies. 

There are three different types of startups unicorn, which are billion-dollar companies:

  • Type I – Unicorns are startups that could not cash out for IPO or acquisition but stay private. 
  • Type II – Unicorns are startups that reached the billion-dollar valuation like Google and Facebook, and they may still be private companies. 
  • Type III – Unicorns are projects funded by venture capital with ten rounds or more of $1 Million+. It usually takes 8-10 years before the last round before unicorn status is achieved.

The word “unicorn” has been used to describe a start-up company with a valuation of more than 1 billion dollars. A unicorn is not just any startup because it’s rare and unique in the business world. 

If you want your start-up to become one, know that there are three types of unicorns out there for you to achieve success. Now make some magic!

Types Of Startup Firms In Entrepreneurship

There are various types of startups in entrepreneurship, including service providers, manufacturing companies, software development companies. There are advantages to all three types.

  1. Service providers can tap into skill sets they already have by using workforce resources and resources available online. 
  1. Manufacturing companies can make products how they want to make them with no limitations besides their imagination.
  1. Software Development Companies may not be able to distribute their product physically. Still, customer services are an essential aspect under control that allows for better cash flow if done correctly with the right people in place to push customer services forward. 

All three provide different nuances when determining which type best suits you as an entrepreneur, so explore them all before being committed.


The definition of a startup company is not set in stone. Some people define startups as any new business, while others only consider venture-backed companies or those who have reached “unicorn” status to be actual startups. 

Tech startups may also refer to businesses with innovative technology and the potential for rapid growth – but this doesn’t necessarily mean they’re unicorn companies. 

You must understand what type of company you want to create before investing your time, money, and energy into it!

Quick Answers To Frequently Asked Questions

Is a startup founder also a small business owner?

Yes. Being a startup founder is like starting your own business, but it’s even more difficult because the company only has the founder and nothing else. The answer to this question depends on whether you can afford some employees and how much work you’re willing to put in by yourself without having some help. If you decide not to hire for at least some of these needed positions, then yes, it’s still a startup and so yes, the founder is also a small business owner.

How do you get startup statistics on a business idea?

The goal of any startup business is to make money, so you can track your company’s profitability by monitoring its financial performance or simply tracking the amount of money that comes in vs. leaves the business. Which method you use depends on what type of industry your company operates in and how it manages its revenue.

Is it better to be a venture capitalist in Silicon Valley?

Nope, not better at all. It’s hard to beat the Silicon Valley climate in terms of potential for innovation and cutting-edge thinking, but it’s also tough working with smart people who are expecting you to be where they are every step of the way. Silicon Valley isn’t for everyone – I advise entrepreneurs to find a location that suits their style before venturing out in search of venture capital.

What exit strategy does a serial entrepreneur use?

An effective serial entrepreneur can have a number of different exit strategies, depending on the business. It is important to ensure that any secondary action does not affect the core business in any way whatsoever. For instance, selling an advertising space aggressively might be frowned upon for a service provider website, whereas it might be well understood and even encouraged for a media site or app dealing primarily with digital content.

Can a young entrepreneur be trusted with a business loan?

It is much more difficult for young entrepreneurs to receive funding than it is for someone who has already had success in the industry. The idea basically comes down to the amount of risk that investors are willing to take on. Young people are less likely to be successful, so they need larger investments (and these always come with greater risks attached).

Can you receive a small business loan on just the startup idea?

Yes, but not all loans are the same. It would depend entirely on the lender’s requirements and qualifications – which you can find out by applying for a loan with them. Qualifications can include how much money you’re asking for, your personal credit score, the state where you live, what type of occupation you have, etcetera. A business should also have collateral to use as security should they fail to repay their loan according to its terms.

What scalable business model should a startup venture use?

The competencies and experience that you bring to the table will decide the path. If you’re a tech major, then obviously focusing on app ideas might be suitable. But if you’re not, there are many other career paths for generating income such as merchandising such as clothes or handbags, or books. Whatever your interest is, there can be opportunities to grow anything from small businesses to large retail companies both offline and online.

How can a startup owner avoid startup failure?

Oftentimes, the thing that makes a startup successful is not discovered until after it tanks. From this, one would conclude that it’s better to find out what pitfalls there are so you can avoid them. If someone could have told me what I might face when starting up my company, I might’ve beaten Impossible Foods to market!

What is a scalable startup definition?

A scalable startup is one that can grow without putting too much capital into it. It is a business that requires little additional financial input to keep growing, which means the founders only need to ask for money when they’re ready to scale up.

Can I get a successful startup business loan?

You don’t need a successful startup to get a successful business loan. That’s the whole point of small business loans – the company doesn’t have to be proven to be an outright success in order to get one.

Does product market fit contribute to startup success?

Yes. It’s a lot easier to build a product that people want and market it effectively if you’ve actually done some research to find out what people want. It becomes more of an issue after the product is made, but initial demand for your product will follow research into customer needs. The more of that type of effort put into the conception of the idea, the easier the planning will be before production begins. People are less likely to buy something they don’t want – so companies with great products (proper market fit) usually make more money than those with OK products (poor market fit).

How does a large company get equity financing?

Entrepreneurs can raise money from a variety of sources including angel investors, friends and family, crowdfunding via sites like Kickstarter or Indiegogo. Larger companies may also need a lot of capital for infrastructure and hiring or expanding to other countries. They might turn to the stock market through an initial public offering (IPO) or venture capitalists who buy shares in hopes that investments will yield substantial returns.

How does a startup accelerator contribute to the startup ecosystem?

A startup accelerator can bring incredible value to an ecosystem. They help high-potential companies grow fast, opening up new product gating mechanisms and often forming strategic partnerships that give them access to additional seed funding or other forms of external capital. Some accelerators offer monetary prizes for the winner, which drives innovation. Accelerators also provide mentorship, demo days for public sales pitches before a vast audience of investors and advisors at venture firms, training in how to get your company off the ground like managing cash flow or setting up meetings with potential partners.

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Wasim Jabbar

Hi, I'm Wasim - a startup founder and proud dad of two sons. With 15 years of experience building startups, I'd like to share my secret to achieving business success - quality marketing leads. Signup today to gain access to over 52 million leads worldwide.

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